When no existing tool fits the problem.
A fully quoted Engagement for businesses facing a problem that no off-the-shelf product solves — completely custom, scoped collaboratively, and shipped in phases you approve as the work progresses.
Not a productized service. Not an integration between existing tools — that is automation. Custom Development is a new system, designed around a specific business requirement and shipped in phases the business approves. The Engagement opens as a working relationship, so the solution fits what the business is trying to accomplish. Engagements run three ways: a single build handed off to your team to operate, a build we host and maintain, or a custom layer that extends the systems already in place.
Engagement models.
Three paths. We discuss which fits before anything is quoted.
Solo build, handed off.
A complete system delivered to your team — code, documentation, deployment runbooks, and the handoff sessions to get your engineers fluent. You own it entirely from day one, including the infrastructure and the decisions that follow.
Build, host, and maintain.
We build the system and keep it running. Hosting, monitoring, security, updates, and feature work — handled in-house.
Complement to the stack.
A custom layer extending the systems already in place — a private API the website and automations both consume, an internal tool pulling from the knowledge base, a bespoke analytics surface on top of existing data. Built to fit what is running, not replace it.
What we build.
The underlying work behind any of the models above.
Internal tools & admin consoles.
Admin dashboards, operations consoles, and workflow tools designed for how the team actually works — replacing the spreadsheets and manual processes the business has outgrown.
APIs & integration layers.
Endpoints, webhooks, and middleware that expose the right data to the right systems — built to a clear contract, with proper versioning, authentication, and error handling.
Data pipelines.
Pipelines sized to the shape, volume, and timing the business actually needs. Sync, transform, enrich, and deliver — whether the source is modern, legacy, structured, or not.
Analytics & bespoke tooling.
Custom analytics surfaces, domain-specific reporting, modeling, and any internal tool without a reasonable off-the-shelf answer. If it is a real problem and no tool on the market fits, we build it.
How we work.
Closer to an in-house team than a vendor relationship — with defined phases and formal approval gates, so strategy can shift without the work going off the rails.
A real conversation first.
Before anything is quoted, we sit down — often more than once — to understand where the business is trying to go, what constraints are in the way, and which Engagement model fits. Clients who come in with a clear sense of direction and a budget range get the most out of this.
Phased scope with approval gates.
Every Engagement is broken into phases with defined deliverables, agreed outcomes, and a formal check-in at the end of each one. Strategy shifts happen. When they do, we negotiate the change at a gate — never six weeks into the next phase.
Joint work, not vendor distance.
We work alongside the team through the build — engineers, operators, leadership, outside advisors. This is closer to an in-house engineering relationship than a typical vendor arrangement. The work is shared, the decisions are explainable, and ownership is always clear.
Shipped working, documented, transferable.
Clean architecture, documented code, and no unnecessary dependencies. If the Engagement ever ends, the system keeps running — and whoever inherits it can read it, extend it, and maintain it without rediscovery.
Custom Development is not the right answer for every problem. If the challenge is friction between existing systems, that is an automation Engagement. Custom Development is the right answer when the business needs something that does not exist — a system no vendor sells, a workflow no platform supports, a tool built entirely around how that specific operation runs. It requires clarity about where the business needs to go, acceptance that off-the-shelf tools cannot get it there, and readiness to work alongside the people building it.
Pricing.
Every custom Engagement is individually scoped and quoted. The tiers below reflect the shape of the work — setup fees and Retainers are defined together before anything is built.
| Tier | Rate |
|---|---|
|
Tier 01 · Connector
Targeted integration or lightweight internal tool
Single system connection, defined scope, fixed deliverable
|
From $750 setup
From $350 / month
|
|
Tier 02 · Operator
Multi-system integration or mid-complexity application
Broader scope, phased delivery, approval gates
|
From $1,200 setup
From $500 / month
|
|
Tier 03 · Custom Build
Full-scope custom development
Setup scoped per Engagement — complexity and timeline defined together
|
From $3,000 / month
Setup quoted per Engagement
|
Start a custom build.
Describe the system the business needs that does not exist, the constraint it would resolve, and the budget range in mind. The Engagement is evaluated, scoped, and quoted from there.